Browsing by Autor "Audra Jones"

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Corporate Social Responsibility in Latin America: An Overview of Its Characteristics and Effects on Local Communities
(2007) Roberto Gutiérrez; Audra Jones
This chapter provides an overview of the development of corporate social responsibility (CSR) practices in Latin America to understand the impact these practices have had on communities. We will review the research and practice of CSR in Latin America, then highlight successful and unsuccessful community development experiences resulting from CSR activities. The focus is on communities composed of low-income populations and the lessons learned from their experiences. The final sections describe current CSR trends in Latin America and the research that needs to be done.
Effects of Corporate Social Responsibility in Latin American Communities: A Comparison of Experiences
(2007) Roberto Gutiérrez; Audra Jones
Five different Latin American experiences help us to understand the impacts of corporate social responsibility on communities. We focus on communities composed of low-income populations to compare types of interventions, their main characteristics, spaces for community participation, and some results and impacts. Some of the findings indicate that (a) a company's enlightened self-interest in its CSR program ensures its commitment to the program and the program's sustainability; (b) community involvement from the outset in defining a project increases the probability of success, since corporations cannot assume they understand the needs of a community by taking them at face value; (c) projects do not create untenable expectations in local communities when they consider the whole life cycle and the sustainability of the investment after an appropriate exit strategy is executed; and (d) financial resources are only part of the equation because corporations can have enormous impacts with limited financing if programs are well defined and supported.