Browsing by Autor "Bradley Wilson"
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Item type: Item , <i>Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You</i> by John Hall(Taylor & Francis, 2018) Bradley WilsonThese days, consumers are not taking products or services as a given, and stakeholders no longer accept falsely packaged offerings or preconceived, image-laden manufacturer-created messages about b...