Browsing by Autor "Carlos Devece"

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Ambidexterity in entrepreneurial universities and performance measurement systems. A literature review
(Springer Science+Business Media, 2022) Dayanis García-Hurtado; Carlos Devece; Pablo E. Zegarra-Saldaña; Mario Crisanto-Pantoja
Abstract The main purpose of this research is to analyze the exploration and exploitation of knowledge in universities that support innovation and entrepreneurship in their environment. For this, the Performance Measurement Systems (PMS) of the universities management are analyzed as a proxy for the implementation of the strategic vision of the universities. This study is based on a systematic literature review on the subject, supported by the technical possibilities offered by the MAXQDA (The Art of Data Analysis) program. The databases used were the following: Elsevier (Science Direct), Springer, Wiley and Taylor & Francis. The main findings suggest that organizational ambidexterity, in general, develops unevenly and from different approaches, among which innovation, learning and strategy stand out. However, organizational ambidexterity hardly develops in a university context, where most of the university activities require some knowledge of the technological frontier. Therefore, it is necessary to analyze and understand these two dimensions (exploration and exploitation) and their positive influence on entrepreneurship. In a context where the development of technology and science happens at an ever-increasing speed, a balance between exploration and exploitation is necessary, which should be reflected in the different control mechanisms in academic environments, such as the Performance Measurement Systems (PMS). The analysis of these systems will allow to know the position of the universities in the face of ambidexterity.
Effectiveness of digital marketing and its value in new ventures
(Springer Science+Business Media, 2024) Raúl Tarazona-Montoya; Carlos Devece; Carlos Llopis‐Albert; Sergio García-Agreda
Abstract This paper analyzes the effect of digital marketing and cluster membership on the entrepreneurship and performance of dental clinics in Colombia. The use of different digital marketing tools in dental clinics is evaluated, and the effect of these tools on the creation of new markets, and clinics’ services and general performance, are analyzed. In addition, the cluster effect on the learning and implementation of digital tools in individual clinics is studied. The results show the most effective digital tools to create new markets, as well as the tools that improve clinics’ performance through the Internet image and online visibility. The combined use of corporate Facebook and Instagram, a robust website with wide online visibility and YouTube develops the image of companies on the Internet in the most effective way. In addition, the importance of belonging to a cluster in the learning and implementation of digital tools in individual clinics was verified.
The Value of Trust for Travel Agencies in Achieving Customers' Attitudinal Loyalty
(Taylor & Francis, 2015) Carlos Devece; Sergio García-Agreda; Belén Ribeiro-Navarrete
The emergence of e-commerce in the tourism sector has triggered profound changes in the sector's structure. Travel agencies, as the final link in the distribution chain, have been most affected. The globalization of tourism service distributors via the internet has caused competition to intensify and has had strong repercussions. Nevertheless, many travel agencies that also offer online services remain competitive and maintain a loyal customer base. Drawing on data from customers used to purchasing tourism services over the internet, this study analyzed changes in these customers' perceptions of the value offered by traditional travel agencies. Considering the loyalty of clients as a key element in the survival of travel agencies, we studied different factors that contribute to customer loyalty. We used a sample of 280 habitual users of travel agencies in Spain to investigate the differences between traditional customers and those who use the internet regularly when purchasing tourism services. Among the explanatory factors of loyalty (i.e., service quality, credibility-based trust, and benevolence-based trust), benevolence-based trust emerged as a fundamental element in tourists' loyalty in the information age.