Browsing by Autor "Chang Won Lee"

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Exploring Customer Perceptions of Business Model Innovation in Family Economic Groups: Evidence from Ecuador
(Multidisciplinary Digital Publishing Institute, 2025) Ana Belén Tulcanaza-Prieto; Alexandra Cortez-Ordoñez; Jairo Rivera; Chang Won Lee
This study investigates the determinants of customers’ perception of business model innovation (BMI) and its impact on customer satisfaction (CS), customer loyalty (CL), and firm sustainability (FS) within Ecuadorian family economic groups (EFEGs). It also examines the moderating role of perceived BMI in the relationships between CS, CL, and FS. Data were collected through an online survey yielding 342 valid responses, using a structured instrument that included socio-demographic variables, perceived EFEG characteristics, and nine validated constructs. Reliability and validity were corroborated through exploratory and confirmatory factor analyses, while structural equation modeling (SEM) and multiple regression analyses were employed to test the proposed relationships. The results reveal that socially responsible consumption (SRC), technological/digital customer skills (TCS), value creation innovativeness (VCrI), value proposition innovativeness (VPI), and value capture innovativeness (VCI) significantly influence customers’ perception of BMI. In turn, BMI positively influences CS, CL, and FS, and moderates the relationships between CS and FS, and CL and FS, though it does not significantly moderate the CS–CL relationship. These findings are consistent with previous research on European family firms, emphasizing the relevance of innovation capabilities, entrepreneurial orientation, and socioemotional wealth in enhancing adaptability and performance in family-owned businesses. This study contributes novel empirical evidence on BMI in the context of an emerging economy dominated by family firms. It underscores BMI as a dynamic capability crucial for fostering customer engagement, improving competitiveness, and ensuring long-term sustainability. Managerial implications suggest that EFEG managers should prioritize digital integration, service innovation, and transparency to strengthen customer trust and loyalty. Future research should broaden the scope to include other Latin American contexts, integrate internal organizational perspectives, and explore intergenerational dynamics and digital transformation processes to deepen understanding of BMI in family business ecosystems.
Is Digital Literacy a Moderator Variable in the Relationship Between Financial Literacy, Financial Inclusion, and Financial Well-Being in the Ecuadorian Context?
(2025) Ana Belén Tulcanaza-Prieto; Alexandra Cortez-Ordoñez; Jairo Rivera; Chang Won Lee
This study explores the determinants of financial literacy (FL) and the relationship between FL, financial inclusion (FI), and financial well-being (FW-B) in the Ecuadorian banking industry. It also tests the moderating role of digital literacy (DL) on the relationship between FL-FI, FL-FW-B, and FI-FW-B. This study employs a self-designed online questionnaire with a structural equation model to prove the relationship between variables. Among 321 collected data, the final valid dataset consisted of 294 registers. The main findings revealed that (i) financial behavior (FB), financial attitudes (FA), and financial skills (FS) have a significant and positive influence over FL, (ii) FL positively affects FI and FW-B, (iii) FI has a positive and significant relationship with FW-B, and (iv) DL does not moderate the relationship between variables, given DL depends on socio-economic factors (especially educational aspects) and the degree of technology and innovation adopted by digital banking customers. Study results are aligned with previous studies in the United States, India, Greece, and Finland. This study contributes to the research by offering a complete view of the importance of transcendence of the presence of FL in educational programs to improve the FI, financial development, and FW-B of banking customers. The study limitation is the absence of the FL index in the Ecuadorian environment. For future research, the study recommends performing a longitudinal study of FL and FI and including different statuses and categories to test the econometric model.