Browsing by Autor "David Kimber"

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Asociación entre el uso del teléfono inteligente y el rendimiento académico de escolares chilenos
(Universidad del Rosario; Universidad de los Andes de Venezuela; Universidad Complutense de Madrid, 2024) Ricardo Leiva; David Kimber
Los teléfonos móviles inteligentes o smartphones pueden ser una fuente de gran disrupción en las salas de clases, ya que tienen el potencial de reducir la atención que los estudiantes prestan a sus profesores y, por lo tanto, pueden ser perjudiciales para el aprendizaje. Diversas investigaciones conducidas en Estados Unidos y el Reino Unido parecen confirmar que existe una asociación entre el uso del smartphone y el rendimiento académico de los escolares, aunque otros aseguran que el tamaño del efecto es pequeño y que habría que indagar más en las características personales de los usuarios. Para determinar si existe una relación entre el rendimiento académico de los escolares chilenos de 10 a 18 años y el uso del teléfono inteligente, se aplicó un enfoque cualitativo-cuantitativo a través de focus groups y encuestas cara a cara. Se observó que había tres variables significativas: edad a la que se recibió el primer celular, intensidad de uso diario del teléfono celular y grupo socioeconómico. No resultaron significativas ni el género ni el uso del teléfono inteligente dentro de la sala de clases. Los datos obtenidos con nuestras encuestas parecen confirmar que hay una relación entre la cantidad de horas que pasa un niño o joven con el teléfono y su promedio de notas, así como entre la edad en que los niños empiezan a usar el teléfono inteligente y su promedio de notas. En consecuencia, se puede afirmar que a mayor tiempo de uso del teléfono inteligente, peor rendimiento académico.
Inter-Cultural Competency in International Locals and their Performance
(2021) Leonardo Liberman; David Kimber
This paper examines the relationship between intercultural competencies and performance in “international locals”, defined as employees who, albeit not formally appointed to any international position, are regularly exposed to different types of intercultural interactions. From a sample of 258 employees of a multinational company, we selected a sub-group of 94 international locals, and examined the effect of ethnocentrism (ET), cultural intelligence (CQ) and emotional intelligence (EQ) on their performance, utilizing multiple regression analysis. The results show that the higher levels of CQ and/or EQ, the better the performance of international locals. Evidence also indicates that EQ interacts with CQ, triggering or enhancing the effect on performance. Finally, ET does not have any effect on the performance of international locals. The research implies that EQ and CQ are essential for performance in international business situations, and that international locals, who are continually exposed to regular intercultural interactions, need to focus on developing these two competencies. By assessing and helping international locals to develop higher EQ and CQ, organizations can ensure that they have enthusiastic and perseverant employees, who enjoy intercultural interactions, and can contribute to develop competitive advantages and capabilities.
Production values as program quality signals in Spanish linear TV: A comparison of two periods
(University of Navarre, 2022) David Kimber; Enrique Guerrero
Technology disruption, digitalization and media convergence have triggered a profound crisis in the television industry. In this context, quality is an essential strategic element for success, especially when consumers have learned through their experience with VOD, becoming more demanding and less loyal customers. Then, has the importance of quality signals changed with the emergence of new online alternatives? And the quality perception among viewers? Our research explores four production values (the host, content, the set, and technical quality) as TV program quality signals and their effect on the quality perception of entertainment programs of Spanish broadcasters. We compare two years: 2012 and 2016, a period during which the Spanish television market changed due to appearance of OTT services. Using t-tests and regression models, we establish that the importance of quality signals varied over this period, with content proving more important and the set less so in 2016 as compared with 2012. Additionally, in 2016, the results show that the quality perception of linear TV entertainment programs depended more on subjective elements such as liking and satisfaction than on objective elements, as it was in 2012. Finally, our findings are discussed, and some managerial implications and future research are suggested.
Revisiting Consumer-Responses Models: Are Suitable for Post-Millennials?
(University of Navarre, 2020) Ricardo Leiva; David Kimber
Some influential authors have hardly criticized the traditional marketing consumer-responses models because these approaches would be hypothetical. To test these consumer-responses models, we surveyed 539 Chilean post-millennials, asking them about their prime motivations at the time of clicking on digital ads on their mobile devices (phones, laptops, or personal computers). We displayed three possible outcomes/responses to respondents, based on the traditional marketing consumer-responses approaches: a) knowing about the characteristics of a product or service through an informative ad, b) feeling a pleasant sensation through an attractive ad, and c) making a rapid purchase through a temporary offer or price promotion, with expiration time. We asked subjects about how many times they bought something after receiving different digital advertising inputs. According to our results, respondents tended to click more on behavioural ads, designed to trigger a rapid purchase, than on informative or affective ones. Our regression analysis demonstrated that owning a smartphone increased significantly the number of times Gen Zers bought after being exposed to a digital ad.