Browsing by Autor "Gema Albort-Morant"
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Item type: Item , LINKING MARKET ORIENTATION, INNOVATION AND PERFORMANCE: AN EMPIRICAL STUDY ON SMALL INDUSTRIAL ENTERPRISES IN SPAIN(Universidad de Sevilla, 2016) Antonio L. Leal‐Rodríguez; Gema Albort-MorantMany studies uphold market orientation as a key factor in creating and sustaining a firm’s competitive advantage. The present research model explores this topic further by including within the model the links between organizations’ innovation outcomes and business performance. In particular, the model empirically tests the mediating role of innovation outcomes in the relationship between market orientation and business performance. The present study uses a sample of 145 firms belonging to the Spanish automotive components manufacturing sector, which is essentially composed of small and medium sized enterprises (SMEs). In order to test and validate our research model and hypotheses, this study and employs partial least squares (PLS).Item type: Item , <b>Capacidad de absorción del conocimiento y resultados de la innovación: un estudio empírico en empresas españolas del sector de la automoción</b> - DOI: 10.5102/un.gti.v5i2.3618(2015) Antonio L. Leal‐Rodríguez; Gema Albort-MorantEste trabajo presenta los resultados de un estudio sobre capacidad de absorción del conocimiento y resultados de innovación en una muestra de empresas españolas pertenecientes al sector de fabricantes de componentes para la automoción. El modelo e hipótesis de investigación han sido empíricamente testados mediante la técnica Partial Least Squares (PLS).