Browsing by Autor "Jose Loaiza-Torres"

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Motivations and segmentation of religious tourism: the pilgrimage of the Virgin of Chaguaya in Bolivia
(Emerald Publishing Limited, 2026) Mauricio Carvache-Franco; Jose Loaiza-Torres; Orly Carvache-Franco; José Eduardo Fernández-Cruz; Wilmer Carvache-Franco
The Impact of Persuasion, Usefulness, and Credibility on User Intent in E-commerce Applications.
(Elsevier BV, 2024) Mariana Aires de Alencar Lucas da Silva; Ari Melo Mariano; Maíra Rocha Santos; Cristian Calderón Collazos; Patricia Daza Murillo; Teresa Rocio Dalenz Sandoval; Jose Loaiza-Torres
This research aims to present priority actions to improve user experience and fashion consumer design. The Partial Least Square (PLS) technique was used to do this. One hundred thirteen responses were collected for the questionnaire, and an average composite reliability of 0.86 was obtained. The model explained Intention to Use by 37.4%, while Persuasion was explained by 27.9%. Persuasion was the variable that had the most significant impact on intention to use (26.88%), demonstrating that the more persuasive a website or application is, the more likely it is to be used. This is reflected in different segments, as evidenced by campaigns to raise awareness about AIDS and the use of condoms. In addition, usefulness proved to be a crucial factor in increasing persuasiveness (20.11%), indicating that the greater the utilitarian value of the app, the more persuasive it is. Credibility is also essential, influencing both persuasiveness (7.83%) and usefulness (10.16%), with credibility questions focused on verifying whether the honesty of information can influence purchase intent and increase the perception of usefulness and credibility of the website or app.
The patronage of religious tourism seen from its motivations that predict satisfaction and loyalty: The Virgin of Chaguaya in Bolivia
(Public Library of Science, 2024) Mauricio Carvache‐Franco; Jose Loaiza-Torres; Orly Carvache‐Franco; José Eduardo Fernández-Cruz; Wilmer Carvache‐Franco
This study focused on pilgrimages as part of religious tourism and aimed to achieve the following objectives: identify the main motivational factors of religious tourism focused on pilgrimages; analyze the motivational dimensions that predict satisfaction in religious tourism focused on pilgrimages; analyze the motivational dimensions that predict loyalty in religious tourism focused on pilgrimages. The study was conducted during the pilgrimage to the Virgin of Chaguaya in Bolivia. The sample consisted of 384 tourists who were surveyed on-site. The statistical techniques used included factor analysis and multiple regression. The results revealed four motivational dimensions: Tourism and Escape, Religious Experience, Belief Experience, and Shopping. Additionally, specific motivations that influence the satisfaction and loyalty of attendees at religious events such as pilgrimages have been identified, among them the "Religious Experience" and the "Belief Experience" motivational dimensions. The findings will contribute to planning and management guidelines for religious event administrators and provide information to academic literature.
The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia
(Public Library of Science, 2022) Orly Carvache‐Franco; Jose Loaiza-Torres; Carolina Soto-Montenegro; Mauricio Carvache‐Franco; Wilmer Carvache‐Franco
The risks perceived by consumers in online shopping can negatively affect the acceptance of electronic commerce, however, the perceived risks are a cultural aspect that can affect consumers differently in different countries. This research examines what dimensions of perceived risk affect the acceptance of electronic commerce in Bolivia, a developing country. The design is quantitative, the TAM model is used with the variables: risk of misuse of information, risk of not obtaining the benefits of the product and risk of inefficiency of the functionality. The results show that the three risks examined do not affect the acceptance of electronic commerce, and that the variables perceived usefulness and ease of use have a positive effect on the acceptance of electronic commerce. The theoretical implications of this study provide empirical evidence from Bolivia, which shows strong variables of perceived usefulness and ease of use, which mitigates the effect of risk´s perception by the consumer, the results are explained in the context of the COVID-19 pandemic that accelerated the rapid acceptance of electronic commerce, increasing the perception of usefulness and ease of use of online shopping. As practical implications, this research provides managers and administrators of online businesses with knowledge about the effect of risk variables perceived by consumers.