Browsing by Autor "Martina Goudie-Hutton"

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    Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty
    (Bilkent University, 2012) Christopher P. Blocker; Julie A. Ruth; Srinivas Sridharan; Colin Beckworth; Ahmet Ekici; Martina Goudie-Hutton; José Antônio Rosa; Bige Saatçioğlu; Debabrata Talukdar; Carlos A. Trujillo
    Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers.