Browsing by Autor "Miguel Cervantes Blanco"

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    The Internet as an alternative distribution and communication channel for SMEs producing quality agro-food products
    (2011) Carmen Rodríguez Santos; Miguel Cervantes Blanco
    This work analyses the use of the Internet as a communication and distribution channel among SMEs in the agro-food sector. The work focuses on the incorporation of this marketing channel by firms from a Spanish region commercializing products under a quality sign, encouraged by the competitive advantage this medium provides. With this objective, 259 firms are investigated, using 62 descriptive items to evaluate their websites.