Browsing by Autor "Ricardo Leiva-Soto"

Now showing 1 - 3 of 3

The media reputation of Spain during the global financial crisis
(2014) Ricardo Leiva-Soto
The overall objective of this article is to measure what economic indicators and trends can shape or change the evaluation of a country by influential foreign media, during turbulent times. The case analyzed is that of Spain during the last economic crisis. Before the crisis, the Spanish economy boomed and was considered a kind of miraculous paradigm, but it abruptly collapsed in 2008. Then, the coverage and the tone of the articles published by some global business newspapers and magazines, as The Wall Street Journal, The Financial Times, and The Economist, mutated considerably, as negative news outscored the positive ones. Two regression analyzes conducted demonstrate that the trends followed by the unemployment rate, the benchmark stock market index of a country, and the exchange rate can change dramatically the tone of news published by influential foreign media about a country. Other results are discussed in the paper.
Young Hispanics’ Motivations to Use Smartphones: A Three-Country Comparative Study
(2017) Ricardo Leiva-Soto; Cristóbal Benavides; Kenton T. Wilkinson
The fast-changing digital media environment has provoked new communication processes in contemporary society. In particular, younger generations engage in new ways of interacting with each other thanks to the constant emergence of digital technologies and mobile communication outlets. New habits arise every year, changing not only our interpersonal communication, but also our overall consumption of information and entertainment content, with video and instant messaging apps being particularly popular among younger populations. This study employs a mixed method approach to measure young Hispanics’ motivations to use smartphones in Chile, Mexico and the U.S. The subjects, 18 to 25 years old, participated in focus groups and surveys conducted in 2015: 55 Hispanic smartphone users joined focus groups whilst 1,403 respondents completed surveys in Chile, Mexico and Texas (U.S.). Results show similarities and differences in young Hispanics’ motivations and uses of smartphones, including the personal and commercial value they ascribe to information, time spent on social networks, and their preferences for mobile devices compared to other media. The findings are used to develop three archetypes of young users, based on smartphone’s motivations and uses. Utilizing factor analysis scores, a linear regression analysis was conducted to identify the main traits of these three archetypes: “always connected,” “entertained,” and “secure.”
Young Hispanics’ Motivations to Use Smartphones: A Three-Country Comparative Study
(University of Navarre, 1970) Ricardo Leiva-Soto; Cristóbal Benavides; Kenton T. Wilkinson
The fast-changing digital media environment has provoked new communication processes in contemporary society. In particular, younger generations engage in new ways of interacting with each other thanks to the constant emergence of digital technologies and mobile communication outlets. New habits arise every year, changing not only our interpersonal communication, but also our overall consumption of information and entertainment content, with video and instant messaging apps being particularly popular among younger populations. This study employs a mixed method approach to measure young Hispanics’ motivations to use smartphones in Chile, Mexico and the U.S. The subjects, 18 to 25 years old, participated in focus groups and surveys conducted in 2015: 55 Hispanic smartphone users joined focus groups whilst 1,403 respondents completed surveys in Chile, Mexico and Texas (U.S.). Results show similarities and differences in young Hispanics’ motivations and uses of smartphones, including the personal and commercial value they ascribe to information, time spent on social networks, and their preferences for mobile devices compared to other media. The findings are used to develop three archetypes of young users, based on smartphone’s motivations and uses. Utilizing factor analysis scores, a linear regression analysis was conducted to identify the main traits of these three archetypes: “always connected,” “entertained,” and “secure.”