Browsing by Autor "Romina Daza Ramos"

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APRENDIZAJE AUTOMÁTICO Y GROUNDSWELL COMO GENERADORES DE VENTAJA COMPETITIVA EN MYPES DE SUCRE
(2020) Romina Daza Ramos; Ericka Alejandra Camargo Serrano; Leticia Carrasco Calvi; Fátima Alejandra Zegarra Reyes
En el presente estudio se logró realizar un análisis documental de las MYPES de Sucre en el sector de comida rápida de la ciudad de Sucre que cuentan con perfiles públicos en la red social Facebook. En total se identificaron 25 empresas con este requisito. Se realizaron bases de datos en los cuales mediante el análisis de contenido se pudo establecer el impacto de interacción que tienen las empresas con sus seguidores y de igual manera se determinó que a nivel general el Groundswell de las mismas es demasiado bajo, lo que no les permite generar ventaja competitiva de diferenciación en su sector. Al final se desarrolló un prototipo de asistente virtual gracias al Aprendizaje Automático (AA) en el servicio de mensajería Facebook “Messenger”, el cual tiene como función brindar la información solicitada a los clientes de empresas de comida rápida, atendiendo sus consultas de una manera oportuna y eficaz. Dicha información será gestionada en un administrador de contenidos el cual brindará al usuario una interfaz amigable y sencilla. Se seleccionó Facebook “Messenger” como plataforma de mensajería, ya que cuenta con un mayor número de usuarios respecto a los demás servicios, además de contar con controles especiales que hacen posible una mejor interacción entre el asistente y el cliente y que permitirá una ventaja competitiva de diferenciación en este tipo de empresas.
Perceived satisfaction and determinants of e-learning success of Bolivian postgraduate users: An empirical study with Smart PLS SEM
(2022) Carla Patricia Pareja Daza; Antonio Oblitas Vedia; Patricia Daza Murillo; Teresa Rocio Dalenz Sandoval; Cristian Calderón Collazos; Romina Daza Ramos; Ari Melo Mariano
The transformations that the Graduate Unit of the Faculty of Economic and Business Sciences of the University of San Francisco Xavier de Chuquisaca is assuming, among which the application of an e-learning system for the development of its graduate programs stands out. In this perspective, evaluating their quality constitutes a fundamental task, so the objective of this research was to establish the perception of satisfaction of the graduate users and the determinants of the success of the system and learning of the Graduate Facultative Unit. To achieve this objective, an investigation was carried out whose approach is of a quantitative type, using the method of the structural equation model with partial least squares (PLS SEM) and the application of the SMART PLS 3 software. An online questionnaire was applied to a sample, with a mean effect size for 8 predictors of 100 Bolivian students from the diploma, master's and doctorate programs in the area of business economics. The results obtained determine that the quality of the collaboration positively influences the use of the e-learning system of the Postgraduate Unit. On the other hand, the quality of the service and the interaction of the students with others determine the level of user satisfaction and this influences the level of use of e-learning, which determines the individual impacts of the users of the learning programs respective training. Therefore, the quality of the collaboration, the quality of the service and the interaction perceived by the students will be the success variables that will contribute to directly increase the use and the satisfaction perceived by the user and, therefore, the individual impact.
PLS-SEM analysis of the behavior of the university students of the U.S.F.X of the city of Sucre in the face of the intention to undertake within a business incubator
(2022) Patricia Daza Murillo; Teresa Rocio Dalenz-Sandoval; Cristian Calderon-Collazos; Romina Daza Ramos; Ari Melo Mariano; Carla Patricia Pareja Daza; Antonio Oblitas Vedia
The objective of the research carried out is to determine the behavior of the university students of the city of Sucre in the face of the intention to undertake within a businessincubator, for this purpose it has been worked under the modelof the Theory of Planned Behavior of Ajzen, which has allowedto determine which are the main factors that influence the timeof undertaking within a business incubator, analyzing the four constructs of the model such as: entrepreneurial attitude, subjective norm, perceived behavioral control and entrepreneurial intention. Using the PLS-SEM program, the following results were obtained; the intention to start a businessthrough an incubator is 76%; the subjective norms explain the entrepreneurial attitude in 66% and the perceived behavior control in 62%, with a correlation from acceptable to optimal, however, the entrepreneurial attitude towards entrepreneurial intention presents one of the lowest ratios of 0.26. Based on the results obtained in the IPMA matrix, it is suggested to considerthat the environment is very important for students with regardto entrepreneurship, so they could use the services of a businessincubator, this implies the importance of restructuring the attitude entrepreneurial, since it was validated that it is a construct that is not directly related to the entrepreneurialintention. The findings reached contribute to the knowledge about entrepreneurship and serve as support to establish policies and action strategies aimed at the execution of a business incubator within the University.