Browsing by Autor "Silvana Dakduk"

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calidad de la relación comercial: Escala de medida para agronegocios
(Our Lady of the Rosary University, 2023) Charles R. Arosa-Carrera; Silvana Dakduk; Juan Carlos Chica Mesa
Las relaciones comerciales entre productores agrícolas y proveedores requieren ser estudiadas con el fin de poder identificar las dinámicas diádicas que se dan en los territorios entre dos actores que estánestrechamente ligados en lo que respecta a poder construir ventajas competitivas desde la perspectiva de la cadena de suministro. Por lo tanto, el propósito de la presente investigación es proponer una escalade medida de la calidad de la relación comercial entre proveedores y productores agrícolas aplicable a los contextos de habla hispana. Para tal fin, se seleccionaron diversos conceptos operacionales que hacen parte del constructo de la calidad de la relación comercial, los cuales se enmarcan dentro del paradigma del marketing relacional. A partir de la teoría se establecieron nuevas escalas que fueron adaptadas y validadas en su contenido y a nivel estadístico a través de un análisis factorial confirmatorio, el cual permitió seleccionar los modelos de medida que mejor representan el constructo de calidad relacional comercial.Estos análisis se realizaron por medio de ecuaciones estructurales por el método de mínimos cuadradosparciales (sem-pls) y con la ayuda del software SmartPLS 3. Los resultados permitieron evaluar tres modelos, de los cuales se pudo concluir que el modelo integrado 2 unidimensional y el modelo 3 multidimensional son óptimos para poder medir la calidad de la relación comercial entre productores agrícolas y proveedores.
Not Just Another Pint! The Role of Emotion Induced by Music on the Consumer’s Tasting Experience
(2019) Felipe Reinoso‐Carvalho; Silvana Dakduk; Johan Wagemans; Charles Spence
We introduce a novel methodology to assess the influence of the emotion induced by listening to music on the consumer’s multisensory tasting experience. These crossmodal effects were analyzed when two contrasting music tracks (positive vs negative emotion) were presented to consumers while tasting beer. The results suggest that the emotional reactions triggered by the music influenced specific aspects of the multisensory tasting experience. Participants liked the beer more, and rated it as tasting sweeter, when listening to music associated with positive emotion. The same beer was rated as more bitter, with higher alcohol content, and as having more body, when the participants listened to music associated with negative emotion. Moreover, participants were willing to pay 7–8% more for the beer that was tasted while they listened to positive music. This novel methodology was subsequently replicated with two different styles of beer. These results are discussed along with practical implications concerning the way in which music can add significant value to how a consumer responds to a brand.
Not Just Another Pint! The Role of Emotion Induced by Music on the Consumer’s Tasting Experience
(Brill, 2019) Felipe Reinoso‐Carvalho; Silvana Dakduk; Johan Wagemans; Charles Spence
We introduce a novel methodology to assess the influence of the emotion induced by listening to music on the consumer's multisensory tasting experience. These crossmodal effects were analyzed when two contrasting music tracks (positive vs negative emotion) were presented to consumers while tasting beer. The results suggest that the emotional reactions triggered by the music influenced specific aspects of the multisensory tasting experience. Participants liked the beer more, and rated it as tasting sweeter, when listening to music associated with positive emotion. The same beer was rated as more bitter, with higher alcohol content, and as having more body, when the participants listened to music associated with negative emotion. Moreover, participants were willing to pay 7-8% more for the beer that was tasted while they listened to positive music. This novel methodology was subsequently replicated with two different styles of beer. These results are discussed along with practical implications concerning the way in which music can add significant value to how a consumer responds to a brand.
Unethical pro-organizational behavior in Hispanic American contexts: the role of organizational and interpersonal factors
(Cogent OA, 2025) Zuleima Santalla-Banderali; José Malavé; Jesús M. Alvarado; Silvana Dakduk
While much of the literature on unethical behavior focuses on self-serving misconduct, this study explores employees’ violations of social norms and/or ethical standards to benefit their organizations: unethical pro-organizational behavior (UPB). Given the unique socio-cultural and economic dynamics in Hispanic American contexts, this study examines how critical organizational, interpersonal, and cognitive factors contribute to UPB in this region. Drawing from social identity theory, social learning theory, social exchange theory, and social cognitive theory, we hypothesize that ethical culture, ethical leadership, leader-member exchange, organizational identification, moral disengagement, and ethical evaluation play significant roles in shaping employee behavior. Data collection proceeded through an online survey with 652 employees from various industries in Ecuador and Venezuela. Findings support most of the hypotheses, shedding light on the complex dynamics of UPB within Hispanic-American organizations. The study offers theoretical and practical insights for managing UPB in similar socio-cultural environments.