Browsing by Autor "Tahani Hassan"

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Exploring the Relationship Between Motivations, Satisfaction, and Loyalty: Insights from the Galápagos Islands, a World Heritage Site
(Multidisciplinary Digital Publishing Institute, 2025) Mauricio Carvache‐Franco; Miguel Orden-Mejía; Tahani Hassan; Orly Carvache‐Franco; Wilmer Carvache‐Franco
Motivations for traveling to World Heritage natural destinations shape important theories for academic research. This study aims to analyze the influence of motivational factors on tourist satisfaction in the Galápagos Islands. The quantitative study was conducted in situ; a total of 407 valid questionnaires were collected at Mann Beach on San Cristobal Island in the Galápagos Islands, Ecuador. Through structural equation modeling, the analysis identified key motivations contributing to satisfaction, with novelty-seeking and social interaction emerging as key determinants. In contrast, motivations such as learning and authentic coastal experiences were found to have an insignificant impact on tourists’ overall perceptions. The findings also confirmed a strong positive relationship between satisfaction and loyalty, demonstrating that satisfied tourists are more likely to return and spread positive word-of-mouth about the destination. These results highlight the importance of designing tourism experiences that align with visitors’ expectations for social interaction and novelty, thereby enhancing the sustainability and reputation of the Galápagos Islands as a unique destination.
Motivations and satisfaction of sports tourists during the FIFA world cup in Qatar 2022
(Elsevier BV, 2024) Mauricio Carvache‐Franco; Tahani Hassan; Miguel Orden-Mejía; Orly Carvache‐Franco; Wilmer Carvache‐Franco
Segmentation by Image Attributes in Island Marine Protected Areas: The Galapagos Islands, Ecuador
(Multidisciplinary Digital Publishing Institute, 2025) Mauricio Carvache‐Franco; Orly Carvache‐Franco; Tahani Hassan; Ivonne León-Espinoza; Wilmer Carvache‐Franco
The image attributes of a tourist destination are the elements that make up the perception that visitors have about a place. Segmenting by image attributes is establishing subgroups of tourists, differentiating them by the way they perceive the image of the destination. The present study in a marine protected area aimed to (i) identify image attributes, (ii) establish segments based on image attributes, (iii) determine the relationship between image segments, satisfaction, and behavioral loyalty, and (iv) ascertain the socio-demographic characteristics of image segments in insular marine protected areas. This study was conducted in the Galapagos Islands of Ecuador, a marine protected Pacific Ocean area declared a World Heritage Site. A total of 407 surveys were collected in situ. The data were interpreted using factor analysis techniques and non-hierarchical K-means cluster analysis. The results show four image attributes in marine protected areas: Staff Attention, Tourist Facilities, Nature and People, and Cultural Attractions. Likewise, three segments based on image attributes were identified: the Passive segment, with low scores overall; Nature, with high scores only in attributes related to nature; and the Want It All segment, with high scores in all image attributes. Among these groups, the Want it All segment demonstrates the highest satisfaction and loyalty levels. The results will serve as management guidelines for marine protected area administrators and contribute to academic literature.