Browsing by Autor "Tiurniari Purba"

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    MOM AND POP STORE DI KOTA BATAM SETELAH KEHADIRAN INDOMARET DAN ALFAMART : STUDI FENOMENOLOGIS
    (2018) Tiurniari Purba
    The mushrooming of modern retailers, especially Indomaret and Alfamart since 2014 in Batam city, is very threatening for the existence of mom and pop stores, especially kiosks located in the area leading to the tourist area. This study highlights what cases caused the number of stalls to decide to close and disperse along the area to the Barelang tourist area and to the Marina tourist area. This type of research uses a qualitative approach with a type of phenomenological study. The sampling technique with the determination of purposive sampling technique with criteria of traders/kiosk owners who have disbanded, namely 10 traders/kiosk owners at the intersection of Barelang and 10 traders / kiosk owners at the intersection of Marina. Results through interviews and observations showed that the presence of Indomaret and Alfamart greatly weakened the opportunity for mom and pop stores. A total of 20 informants, namely mom and pop kiosk owners, especially food and soft drink traders in Batam City, said that this situation made them have to make decisions to close and disband.
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    PENGARUH KELENGKAPAN PRODUK DAN PERSEPSI KUALITAS TERHADAP LOYALITAS PELANGGAN PRODUK VIVA COSMETICS DI BATAM
    (Sekolah Tinggi Manajemen Informatika dan Komputer (STMIK), 2025) Tiurniari Purba; Heryenzus Heryenzus
    Abstract The industrial world is currently progressing very rapidly, this is influenced by technology that is experiencing rapid development. The development of the industry as widely used by business people in running their business. This study aims to analyze the effect of quality perception and product completeness on customer loyalty. The sampling technique is saturated sampling, which means that all populations are sampled in this study. Data processing using SPSS version 25 with quantitative research type. The results of the t-test (partial) that product completeness have a positive and significant effect on customer loyalty with t count > t table with a significance value <0.05 that is 2.845>1.656 and a significant value of 0.000 <0.05, quality perception has a positive and significant effect on customer loyalty with t count > t table with a significance value of <0.05, namely 5.780>1.656 and a significance value of 0.000 <0.05. This is evidenced from the results of the F test where f count>f table with a significance value <0.05, namely 57.545> 2.67 and a significance value of 0.000 <0.05 which states that product completeness and quality perception have a positive and simultaneous significant effect on customer loyalty at the VIVA Cosmetics Keywords: Product Completeness, Quality Perception