Inspiring Use of Videos by Local Organizations

Abstract

Local organizations use farmer learning videos to promote agroecology in different ways. Charging a small fee for farmer learning videos in West Africa led to higher engagement than free distribution. Rural Malawians are rapidly adopting mobile technology, creating a vibrant local video culture that can be used to share agroecology and entertainment. Videos are used in school curricula in Kenya to teach kids good attitudes towards farming. Extensionists can combine videos with cost–benefit analysis to interest farmers in new food enterprises. A radio station in Ghana creates its own content by blending farmer learning videos with interviews. A university professor in Bolivia shows videos to inspire the next generation of farmers. A young Ugandan woman becomes a successful entrepreneur and leader, using farmer learning videos to empower other women.