Christopher P. BlockerJulie A. RuthSrinivas SridharanColin BeckworthAhmet EkiciMartina Goudie-HuttonJosé Antônio RosaBige SaatçioğluDebabrata TalukdarCarlos A. Trujillo2026-03-222026-03-222012https://andeanlibrary.org/handle/123456789/47870Citaciones: 10Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers.enTransformative learningPovertyConsumer researchLens (geology)Through-the-lens meteringMarketingSociologyEconomicsarticle