From the life cycle of the product to the client's life cycle:: An approach to a theoretical construction of the customer's life cycle

Loaiza TorresJosé Oliveira Santos2026-03-222026-03-222018http://www.scielo.org.bo/pdf/riyn/v11n18/v11n18_a10.pdfhttps://andeanlibrary.org/handle/123456789/71082enProduct lifecycleProduct (mathematics)Product life-cycle managementBusinessMarketingOperations managementComputer scienceProcess managementFrom the life cycle of the product to the client's life cycle:: An approach to a theoretical construction of the customer's life cyclearticle