Leveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America's Businessto-Business Sector

Juan Carlos BustamanteJuan Carlos Sosa VarelaJorge BullemoreFabiola Monje-Cueto2026-03-222026-03-22202510.2139/ssrn.5433614https://doi.org/10.2139/ssrn.5433614https://andeanlibrary.org/handle/123456789/77834enBusinessCustomer relationship managementProcess managementKnowledge managementEmpirical researchMarketingField (mathematics)Computer scienceIndustrial organizationLeveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America's Businessto-Business Sectorarticle