Dilma Justiniano Moreno2026-03-222026-03-222020http://www.scielo.org.bo/pdf/rlces/v5n1/v5n1_a04.pdfhttps://andeanlibrary.org/handle/123456789/48995Citaciones: 9esBusinessSocial marketingCorporate social responsibilityMarketingSocial responsibilityPublic relationsMarketing social y responsabilidad social corporativaarticle