Margarita ChavesMauricio MontenegroMarta Zambrano2026-03-222026-03-22201010.22380/2539472x.971https://doi.org/10.22380/2539472x.971https://andeanlibrary.org/handle/123456789/48288Citaciones: 22esBusinessMercado, consumo y patrimonialización culturalarticle