Gerson Dajalma Ayala RivamontánShirley Rocío Arandia VargasAri Melo Mariano2026-03-222026-03-22202510.1007/978-3-031-93106-2_30https://doi.org/10.1007/978-3-031-93106-2_30https://andeanlibrary.org/handle/123456789/83336enInfluencer marketingMeta-analysisPsychologyDigital Influencers on Tiktok, Exploring Their Impact on Millennials: Literature Review Through Meta-analytical Methodbook-chapter