Walter R. HolmanCharles R. Margenthaler2026-03-222026-03-22198310.1111/j.1540-6288.1983.tb01899.xhttps://doi.org/10.1111/j.1540-6288.1983.tb01899.xhttps://andeanlibrary.org/handle/123456789/62489enCompetitor analysisCitationStock (firearms)Computer scienceASSESSMENT OF THE REACTION OF COMPETITORS' COMMON STOCK PRICES TO NEW PRODUCT ANNOUNCEMENTSarticle