Attitudinal loyalty and trust in entrepreneurship: building new relationships

Gunnar PrauseMarcelo Mendez MendezSergio García-Agreda2026-03-222026-03-22201110.1007/s11365-011-0215-yhttps://doi.org/10.1007/s11365-011-0215-yhttps://andeanlibrary.org/handle/123456789/48415Citaciones: 17enEntrepreneurshipLoyaltyBusinessPsychologyMarketingAttitudinal loyalty and trust in entrepreneurship: building new relationshipsarticle