Javier Mejía2026-03-222026-03-22201510.1080/00076791.2015.1016300https://doi.org/10.1080/00076791.2015.1016300https://andeanlibrary.org/handle/123456789/62305For several decades, a group of scholars at Universidad de los Andes, led by Carlos Davila, has been working for a better understanding of Colombian business history. Recently, marketing history ha...esBusiness historyPolitical scienceHumanitiesEntrepreneurshipHistoria de la investigación de mercados en Colombia. Trayectoria empresarial de Napoleón Franco [Market research history in Colombia. Entrepreneurial trajectory of Napoleón Franco]article