Carmen Rodríguez SantosMiguel Cervantes Blanco2026-03-222026-03-22201110.7263/adresic-003-05https://doi.org/10.7263/adresic-003-05https://andeanlibrary.org/handle/123456789/55956Citaciones: 2This work analyses the use of the Internet as a communication and distribution channel among SMEs in the agro-food sector. The work focuses on the incorporation of this marketing channel by firms from a Spanish region commercializing products under a quality sign, encouraged by the competitive advantage this medium provides. With this objective, 259 firms are investigated, using 62 descriptive items to evaluate their websites.enBusinessDistribution (mathematics)The InternetWork (physics)MarketingQuality (philosophy)Channel (broadcasting)Descriptive statisticsMarketing channelFood sectorarticle