Mélanie BourdaaJavier Lozano Delmar2026-03-222026-03-22201510.3983/twc.2015.0608https://doi.org/10.3983/twc.2015.0608https://andeanlibrary.org/handle/123456789/48659Citaciones: 12The reception of the American TV show Game of Thrones (2011–) by French and Spanish fans and nonfans is addressed via a qualitative methodology, the goal of which is to understand how European viewers perceive themselves as fans and what it means for them to be fans. Analysis of characteristics of a specifically European reception helps us learn what fan studies tell us about fans and what fans really think about fandoms.enFandomAdvertisingReception theoryMedia studiesArtarticle