What Motivates Consumers Towards Organic Food? A Lab-in-The-Field Experiment in Bolivia

Lorena HellerSoraya Adiva Roman EyzaguirreMariana AlemTrent BlareRoxana Castellón2026-03-222026-03-22202410.2139/ssrn.5071222https://doi.org/10.2139/ssrn.5071222https://andeanlibrary.org/handle/123456789/84388enField (mathematics)BusinessFood scienceAgricultural engineeringEnvironmental scienceMarketingWhat Motivates Consumers Towards Organic Food? A Lab-in-The-Field Experiment in Boliviapreprint