Johana HusserlJosé Manuel Suso2026-03-222026-03-22201810.16924/revinge.47.5https://doi.org/10.16924/revinge.47.5https://andeanlibrary.org/handle/123456789/67455Arroz Blanquita has developed a business model that brings technological and economical support to small farmers, whereby the company commits to buying their entire harvest, providing financial stability to these farmers, who would, under other circumstances, face difficulties selling their product. It is a win-win: better quality rice that can be sold at higher price; less use of ago-chemicals, seeds, and water. These approaches are possible due to the availability of new technologies; today, crop and water management, harvesting, and grain processing are based on scientific knowledge, automation, and mechanics. This business model presents interesting opportunities for employment and wealth creation in communities affected by the conflict.esBusinessProduct (mathematics)Face (sociological concept)Agricultural scienceQuality (philosophy)Agricultural economicsarticle