Beatriz Rossells2026-03-222026-03-22201110.12957/tecap.2011.10385https://doi.org/10.12957/tecap.2011.10385https://andeanlibrary.org/handle/123456789/62342This article presents a comparative analysis between the beginning of carnivals in the colonial societies of the Luso-Hispanic America and its subsequent transformation, between the end of the 19 C and 20 C, in expressions which differ radically from each other and that, unquestionably, had the strength to self-convert into fundamental parts of the identity of each region and its social imaginary. This article analyses the diversification of the Carnivals of Sucre, Potosi, Oruro and La Paz.esThe ImaginaryColonialismDiversification (marketing strategy)Identity (music)HumanitiesPolitical scienceSociologyGeographyarticle