Natalija ĆosićDavid Cohen2026-03-222026-03-22202510.1080/19455224.2025.2547340https://doi.org/10.1080/19455224.2025.2547340https://andeanlibrary.org/handle/123456789/78155enPublic relationsSociologyBusinessPolitical scienceDo we care, or simply measure? Reflections on preventive conservation through the idea of carearticle