Affect versus Cognition in the Chain from Perceived Quality to Customer Loyalty: The Roles of Product Beliefs and Experience

Björn FrankBoris Christian Herbas TorricoTakao EnkawaShane J. Schvaneveldt2026-03-222026-03-22201410.1016/j.jretai.2014.08.001https://doi.org/10.1016/j.jretai.2014.08.001https://andeanlibrary.org/handle/123456789/43376Citaciones: 108enPsychologyAffect (linguistics)Product (mathematics)Structural equation modelingLoyaltyCognitionQuality (philosophy)MarketingCustomer satisfactionSocial psychologyAffect versus Cognition in the Chain from Perceived Quality to Customer Loyalty: The Roles of Product Beliefs and Experiencearticle