The Importance of the Brand to Promote Tourist Destinations: The Cases of Porto (Portugal) and La Paz (Bolivia)

Fátima Matos SilvaHelena AlbuquerqueMakhabbat RamazanovaGeorgina ChávezCecilia MariacaCarolina Reyes2026-03-222026-03-22202310.1007/978-981-99-0337-5_54https://doi.org/10.1007/978-981-99-0337-5_54https://andeanlibrary.org/handle/123456789/81174Citaciones: 1enTourismDestinationsTourist destinationsGeographyCultural heritageMeaning (existential)ArchitectureNatural (archaeology)AdvertisingNatural heritageThe Importance of the Brand to Promote Tourist Destinations: The Cases of Porto (Portugal) and La Paz (Bolivia)book-chapter