Do market oriented firms adopt Web 2.0 technologies? An empirical study in hospitality firms

Seongbae LimAlejandro Zegarra SaldañaPablo E. Zegarra Saldaña2026-03-222026-03-22201110.1007/s11365-011-0207-yhttps://doi.org/10.1007/s11365-011-0207-yhttps://andeanlibrary.org/handle/123456789/47260Citaciones: 24enMarket intelligenceDisseminationMarket orientationHospitalityBusinessThe InternetMarketingEntrepreneurshipStructural equation modelingIndustrial organizationDo market oriented firms adopt Web 2.0 technologies? An empirical study in hospitality firmsarticle