Samuel Israel Goyzueta Rivera2026-03-222026-03-222015http://www.redalyc.org/pdf/4259/425941232007.pdfhttps://andeanlibrary.org/handle/123456789/50748Citaciones: 5Nowadays, the concepts of Business Analytics and Big Data are gaining a lot of interest in all spheres of society; in enterprises and academy as well, specif...esEconomicsMarketingarticle