Agna FernandezHaritha Etakula2026-03-222026-03-22201810.1177/2277977918757250https://doi.org/10.1177/2277977918757250https://andeanlibrary.org/handle/123456789/66519enBusinessOrganizational culturePublic relationsManagementJNET Technologies—Nurturing a Leadership Powered Culturearticle