Leveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America’s Business-to-Business Sector

Juan Carlos BustamanteJuan Carlos Sosa VarelaJorge BullemoreFabiola Monje-Cueto2026-03-222026-03-22202510.1080/15332667.2025.2536925https://doi.org/10.1080/15332667.2025.2536925https://andeanlibrary.org/handle/123456789/77481enBusinessLatin AmericansIndustrial organizationEmpirical researchCustomer relationship managementProcess managementMarketingLeveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America’s Business-to-Business Sectorarticle