Browsing by Autor "Boris Christian Herbas Torrico"

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Adoption of Delivery Applications in Bolivia: An Extended UTAUT2 Perspective
(2025) Boris Christian Herbas Torrico; J Fernandez; Camila Silvente Villarroel; María Eugenia Lamas; Alejandra Pamela Suarez García
Digital platforms and appliances shaped the modern delivery services and last-mile logistics worldwide. Today, logistics and operational strategies are focused on the new consumer behaviors in both developed and emerging markets. In this landscape, delivery apps play a crucial role in enhancing firms’ competitiveness, customer responsiveness, and optimized resource allocation. Nevertheless, adoption patterns in emerging economies remain largely unexplored. That is why this study examines the determinants of the intention to use delivery applications in Bolivia through an extended UTAUT2 model that incorporates perceptions of artificial intelligence, legality, gamification, and social influence. Using a structured survey, data were collected from 403 users and analyzed using multiple linear regression. The results show that facilitating conditions are the highest predictor of intention and actual use behavior, confirming the critical importance of digital infrastructure, reliable connectivity, and secure payment systems in technology adoption. Additionally, the perception of artificial intelligence, legality, and social influence has a significant and positive effect on intention, while habit influences intention but is not reflected in actual use behavior. On the other hand, gamification does not present a statistically significant impact, which indicates that utilitarian and trust-related factors prevail over hedonic factors. These findings expand the literature on technology adoption by contextualizing the UTAUT2 model in the Bolivian delivery market and offer managerial implications for small and medium-sized enterprises that have their own delivery applications, providing evidence-based strategies to enhance competitiveness. Keywords: Delivery applications, Technology adoption, UTAUT2 model, Facilitating conditions, Bolivia.
Affect versus Cognition in the Chain from Perceived Quality to Customer Loyalty: The Roles of Product Beliefs and Experience
(Elsevier BV, 2014) Björn Frank; Boris Christian Herbas Torrico; Takao Enkawa; Shane J. Schvaneveldt
Antecedents and consequences of innate willingness to pay for innovations: Understanding motivations and consumer preferences of prospective early adopters
(Elsevier BV, 2015) Björn Frank; Takao Enkawa; Shane J. Schvaneveldt; Boris Christian Herbas Torrico
Managers use knowledge of innate consumer innovativeness (inherent interest in new products and services) to adapt the marketing mix to preferences of the consumers most likely to adopt new products/services. As mere interest in new products/services may not sufficiently characterize early adopters in contexts with price differences between established and innovative, new products/services, this article introduces the concept of innate willingness to pay for innovations (IWTPI). Based on data from Germany, Indonesia, Bolivia, USA, and Japan, it tests hypotheses about the antecedents to IWTPI, the moderating effects of IWTPI on the formation of customer satisfaction, and their differences between products and services. IWTPI tends to be positively influenced by income (satisfaction), financial expectations, and importance of status symbols and negatively influenced by female gender, savings orientation, and stress avoidance. These effects are moderated by cultural and economic factors. IWTPI positively moderates the effects of perceived quality (only for products, not services), competitive advantages, public brand image, and social recognition and negatively moderates the effect of perceived value on customer satisfaction. These results inform managers on how to adapt marketing strategy to early vs. late adopters in different country and industry contexts with price differences between established and innovative, new products/services.
Consumer desire for personalisation of products and services: cultural antecedents and consequences for customer evaluations
(Taylor & Francis, 2017) Boris Christian Herbas Torrico; Björn Frank
In order to satisfy customers, marketers increasingly provide customers with the means to personalise their products and services. Based on the social identity approach and international consumer data, this article explores the antecedents and consequences of consumer desires for internal personalisation (perceiving a distinctive identity) and external personalisation (communicating a distinctive identity) of products and services. In terms of antecedents, the results show that desire for (both internal and external) personalisation tends to be influenced negatively by age and positively by both individualism (vs. collectivism) and uncertainty avoidance. In terms of consequences, the results indicate that desire for personalisation moderates the formation of affective, but not cognitive, customer satisfaction. Moreover, desire for personalisation enhances the relative importance of perceived usage benefits, compared with physical performance, in customer evaluations of products and services. These results have important implications for the design and marketing of products and services.
Corporate Social Responsibility in Bolivia
(Springer International Publishing, 2021) Boris Christian Herbas Torrico; Björn Frank; Carlos Alejandro Arandia-Tavera
Corporate social responsibility in Bolivia: meanings and consequences
(Springer Nature, 2018) Boris Christian Herbas Torrico; Björn Frank; Carlos Arandia Tavera
Customer Social Responsibility Reporting in Bolivia: Practices and Trends
(Springer International Publishing, 2024) Boris Christian Herbas Torrico; Carlos Alejandro Arandia-Tavera; Pamela Mirtha Zurita-Lara
Desarrollo de un ranking universitario de satisfacción estudiantil (RUSE) para Universidades Bolivianas
(2017) Boris Christian Herbas Torrico; Jessica Torrico Valdez; Adriana Rivero Miranda; Carlos Arandia Tavera; Rolando Veizaga Arevalo
Nuestro estudio propone el desarrollo de un Ranking Universitario de Satisfaccion Estudiantil (RUSE) para universidades bolivianas. Las universidades participantes fueron evaluadas en un grupo de categorias especificas basadas en el Indice Americano de Satisfaccion del Cliente. El proposito de nuestro estudio es calcular un ranking universitario que permita conocer a los estudiantes, padres y universidades las condiciones de la institucion donde realizan sus estudios considerando aspectos como: calidad operacional, calidad percibida, valor percibido, satisfaccion del estudiante, motivacion del estudiante y decision de graduarse. Esta informacion permitiria la adopcion de politicas institucionales hacia la mejora de los servicios educativos para la reduccion de sus tasas de abandono. Para el desarrollo del ranking se encuestaron 1639 estudiantes de cinco universidades bolivianas. A continuacion, se analizaron los datos utilizando analisis factorial, analisis multivariante y analisis estructural de ecuaciones. Como resultado de los analisis se pudo calcular porcentualmente para cada universidad encuestada: (a) niveles de calidad operacional, calidad percibida, valor percibido, motivacion y decision de graduarse; (b) ranking de satisfaccion; (c) mapa estrategico de fortalezas; e (d) influencia de los antecedentes de la satisfaccion del estudiante en la decision de graduarse.
El Homo economicus en Bolivia: ¿La cultura influencia las decisiones económicas y el bienestar económico?
(2016) Boris Christian Herbas Torrico; Gonzalo Garay; Rolando Veizaga
Enhancing Safety Fuse Manufacturing Productivity: An Analytical Approach Using Factory Physics and Simulation Techniques in Bolivia
(2025) Boris Christian Herbas Torrico; Fernanda Hur Alvarez
Due to limited resources and economic challenges in the Bolivian manufacturing sector, increasing productivity without extra investments has become a strategic priority. This study explores the use of tools like the Factory Physics methodology and computer simulations in the production system of a Bolivian explosives company's safety fuse manufacturing process. The main goal is to improve productivity by using the resources available. A time and motion study, value-added activity analysis, internal benchmarking, line balancing, and simulations were conducted. The results showed that productivity could be significantly increased by better managing production time and resources. These improvements included a 0.7% reduction in cycle time, a 2.4% increase in production rate, and a 13% reduction in work in progress. Consequently, these changes boosted the system productivity by 25%, thanks to a more effective use of the company's resources (i.e., time, personnel, and machinery). These findings suggest that applying the Factory Physics methodology and simulation allows for improving production system performance without additional investments by optimizing existing resources. This strategy represents a viable alternative to improving operational efficiency in the Bolivian manufacturing sector.
Enhancing Sustainable Supply Chains in Bolivia: Aligning CSR Practices with the SDGs
(Springer International Publishing, 2025) Boris Christian Herbas Torrico; Carlos Alejandro Arandia-Tavera; Pamela Mirtha Zurita-Lara; Pedro Alejandro Leoni-Peinado
Explaining interpersonal differences in COVID-19 disease prevention behavior based on the health belief model and collective resilience theory: a cross-sectional study from Bolivia
(BioMed Central, 2022) Boris Christian Herbas Torrico; Björn Frank
Investigación en desarrollo económico: apuntes desde una experiencia personal
(Universidad Católica Boliviana San Pablo, 2019) Erick Ariel Gonzales-Rocha; Boris Christian Herbas Torrico
La influencia de la motivación y la satisfacción de los estudiantes en sus intenciones de graduación
(2016) Boris Christian Herbas Torrico; Frank Bjoern
El medio ambiente educativo esta en constante cambio. Por ejemplo, en el pasado las universidades tenian poca o ninguna competencia. Es decir, estas tenian el monopolio de la educacion superior y problemas como el abandono estudiantil eran de limitado interes. Sin embargo, los avances tecnologicos y la creacion de nuevas universidades causaron la comoditizacion de la educacion superior e incrementaron la importancia del estudio de aspectos que reduzcan el abandono estudiantil, como por ejemplo el analisis de los determinantes de las intenciones de graduacion de los estudiantes. Bajo ese proposito, este estudio utilizo el modelo del Indice Americano de Satisfaccion del Cliente, modelos de ecuaciones estructurales y datos recolectados en una universidad boliviana, hallando que tanto la calidad como el valor percibido de los servicios de la universidad influencian positivamente la satisfaccion del estudiante. Asimismo, los resultados muestran que la satisfaccion del estudiante influencia positivamente la motivacion y las intenciones de graduacion. Adicionalmente, los analisis de moderacion indican que, a diferencia de los estudiantes de ciencias sociales, los estudiantes de ingenieria muestran una mayor influencia de la motivacion en las intenciones de graduacion. De forma similar, los estudiantes que valoran el exito muestran una mayor influencia de la motivacion en las intenciones de graduacion. Finalmente, se encontro que los estudiantes que tienen una mayor orientacion a largo plazo muestran una mayor influencia de la satisfaccion en las intenciones de graduacion. Estos hallazgos sugieren que para enfrentar la comoditizacion de la educacion superior y reducir el abandono estudiantil, las universidades deben: (a) incrementar la calidad y el valor de los servicios que ofertan; (b) desarrollar iniciativas para satisfacer y motivar a sus estudiantes; (c) desarrollar metodos de aprendizaje activo; y (d) reforzar en sus estudiantes los valores de orientacion al exito y orientacion a largo plazo.
Metodología científica para la realización de investigaciones de mercado e investigaciones sociales cuantitativas
(Universidad Católica Boliviana San Pablo, 2018) Boris Christian Herbas Torrico; Erick Ariel Rocha Gonzales
Review of: "A Simple Dynamic Model for Daily New Cases of COVID-19"
(2022) Boris Christian Herbas Torrico
Potential competing interests: No potential competing interests to declare.The main strength of the article is related to its novelty on a current topic, such as the COVID-19 pandemic, and its need for dynamic modeling.In particular, the authors collected pandemic data from GCC countries and proposed a dynamic model.Besides their research strengths, I found the manuscript has issues that the authors should solve:1.The abstract is poor and needs to be improved, emphasizing their primary contribution to the available literature.2. The literature review is limited and needs to show other pandemic dynamic models and emphasize the proposed model's novelty.3. The authors present limited evidence of the accuracy of their model, limiting themselves to graphical information.They need to deliver relevant error/accuracy measures, such as: mean absolute error (MAE), mean square error (MSE), relative MAE (RMAE), Root MSE (RMSE), etc. 4. The references section needs to include peer-reviewed articles and not references to preprints in Research Gate. 5.The discussion section needs to discuss the limitations of the article and future studies.Moreover, it needs to contrast
Sustainable innovation: A consumer perspective
(2015) Björn Frank; Boris Christian Herbas Torrico; Shane J. Schvaneveldt
In order for innovation to become sustainable, consumers need to actually purchase innovative products and services, even when these happen to be expensive. For these cases, this study addresses a gap in the literature by developing the concept of sustainable consumer innovativeness and by seeking to understand its determinants across countries. Based on data collected from more than 3,000 consumers across five countries, this study finds that sustainable consumer innovativeness tends to be influenced negatively by female sex and savings orientation, whereas it appears to be influenced positively by income satisfaction, financial expectations, curiosity, uncertainty avoidance, and status importance. It does not seem to depend on age. While most of these effects are generally valid, their magnitude tends to differ by country. These results may enable managers of innovative firms to identify lead users and thus to improve marketing strategy during the launch phase of innovative products and services.
Sustainable Supply Chains in Bolivia: Between Informality and Political Instability
(Springer Nature, 2022) Boris Christian Herbas Torrico; Björn Frank; Carlos Alejandro Arandia-Tavera; Pamela Mirtha Zurita-Lara