Browsing by Autor "Liliana Poquechoque Cortez"

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Escasez y ansiedad: Impacto multidimensional y perfiles ciudadanos frente a la crisis de combustible en Santa Cruz de la Sierra
(Universidad Católica Boliviana San Pablo, 2025) Pedro Cesar Saavedra Romero; Liliana Poquechoque Cortez; Graciela Malue Alejo
His research analyzes the multidimensional impact of the fuel shortage in Santa Cruz de la Sierra, Bolivia, during 2025. Based on a quantitative, cross-sectional, and descriptive design, 534 participants were surveyed, including users of private, public, and commercial vehicles. The study assessed economic losses, social tensions, emotional stress, mobility disruptions, and political perceptions. Results show widespread effects: 71% reported significant financial losses, 81% waited over three hours to refuel, and 67% experienced high levels of anxiety. Through cluster analysis, three citizen response profiles emerged: (1) moderately affected with passive strategies, (2) low-impact minimizers, and (3) highly affected and reactive individuals, who engaged in fuel hoarding, informal market usage, and expressed strong political dissatisfaction. Multivariate tests (MANOVA) confirmed statistically significant differences between groups (p < .001). Behavioral responses were mainly reactive and defensive, perpetuating the cycle of scarcity. Distrust in government measures was high (78%), and pessimism about the future intensified (84%). The study concludes that the fuel crisis goes beyond supply issues, affecting social cohesion, emotional stability, and institutional credibility. Policy recommendations include targeted strategies by cluster profile, energy diversification, cultural adaptation campaigns, and the creation of strategic reserves to mitigate future fuel shortages.
Limitaciones y necesidades del emprendimiento femenino en la ciudad de Santa Cruz de la Sierra: un enfoque de género desde el rol de las universitarias egresadas y/o tituladas en pandemia
(Universidad Católica Boliviana San Pablo, 2025) Liliana Poquechoque Cortez; Pedro Cesar Saavedra Romero; María Laura Zabala Rodas; María del Carmen Miranda
The present study focuses on identifying the barriers faced by university women in Santa Cruz, Bolivia, regarding entrepreneurship. It is noted that female entrepreneurship in Latin America is driven by economic need and lack of job opportunities, but women face barriers such as lack of access to financing and support networks. The lack of studies on gender limitations in female entrepreneurship in the region is also analyzed. In Santa Cruz de la Sierra, female university entrepreneurs are motivated by personal achievement and the economic situation. Formal education and family support are key factors for business success. However, at the national level, lack of access to loans and family responsibility are important barriers to female entrepreneurship. The need to incorporate a gender perspective in entrepreneurship training to reduce the gap between women and men is highlighted. Personal financing and family support continue to be key means of financing female entrepreneurship in Bolivia. In general, more gender-focused policies are needed to address the specific needs and challenges of female entrepreneurs to promote their participation in the economy.
Planeación estratégica para la unidad de negocios de exploración y explotación de una empresa petrolera estatal
(Universidad de Cartagena, 2023) Martha Cedeño; Liliana Poquechoque Cortez; Rosa T. Roca-Ortiz
Objetivos: El propósito de este artículo es exponer los lineamientos fundamentales que se tuvieron en cuenta en la formulación de un plan estratégico para la Unidad de Negocios de Exploración y Explotación de la empresa estatal Yacimientos Petrolíferos Fiscales Bolivianos Métodos: En el proceso de investigación se utilizaron metodologías propias del campo cualitativo tales como la entrevista semiestructurada, la revisión documental y otros instrumentos de análisis de contexto. De esta manera se establecieron los mecanismos de diagnóstico sobre la situación de la empresa en estudio y sobre su papel económico en el ámbito local y nacional. Resultados: Propuesta de planeación estratégica que hace énfasis en la priorización de proyectos y recursos que permitan mejorar la productividad y disminuir los impactos ambientales implícitos en este tipo de actividades extractivas. Conclusión: Se concluye que es fundamental trazar e implementar planes estratégicos pertinentes y sostenibles que optimicen recursos y aseguren el rendimiento empresarial y, junto con ello, hacer un seguimiento eficaz de los mismos para facilitar el cumplimiento de sus objetivos y su huella positiva en el campo económico y social.