Limitaciones y necesidades del emprendimiento femenino en la ciudad de Santa Cruz de la Sierra: un enfoque de género desde el rol de las universitarias egresadas y/o tituladas en pandemia

Abstract

The present study focuses on identifying the barriers faced by university women in Santa Cruz, Bolivia, regarding entrepreneurship. It is noted that female entrepreneurship in Latin America is driven by economic need and lack of job opportunities, but women face barriers such as lack of access to financing and support networks. The lack of studies on gender limitations in female entrepreneurship in the region is also analyzed. In Santa Cruz de la Sierra, female university entrepreneurs are motivated by personal achievement and the economic situation. Formal education and family support are key factors for business success. However, at the national level, lack of access to loans and family responsibility are important barriers to female entrepreneurship. The need to incorporate a gender perspective in entrepreneurship training to reduce the gap between women and men is highlighted. Personal financing and family support continue to be key means of financing female entrepreneurship in Bolivia. In general, more gender-focused policies are needed to address the specific needs and challenges of female entrepreneurs to promote their participation in the economy.