Usos, hábitos, actitudes y experiencias usuario de jóvenes universitarios en el consumo audiovisual de Netflix
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Rev. aportes de la comunicación
Abstract
En el contexto televisivo y cinematográfico, el consumo de contenido audiovisual vía streaming crece de forma acelerada a nivel mundial, posicionando a Netflix como la plataforma de distribución y creación de contenido más ampliamente difundida y utilizada. El presente trabajo aborda la descripción de los usos, hábitos, actitudes y experiencias usuario del consumo audiovisual de la plataforma de distribución de contenido Netflix en jóvenes universitarios de la ciudad de Santa Cruz de la Sierra desde los planteamientos de la ecología de medios y convergencia mediática. La investigación evidencia que Netflix es un medio popular y deseado entre los jóvenes universitarios. Netflix como ambiente posibilita un uso con características de convergencia tecnológica, portabilidad, interoperabilidad, personalización y adaptabilidad a restricciones espaciales y temporales; lo cual fortalece, potencia e introduce nuevos hábitos de consumo audiovisual. El usuario deviene en un agente más activo puesto que no se limita a consumir contenido sino que interactúa con el medio y otros usuarios e incluso puede llegar a crear contenido y generar un impacto en la industria. El medio cumple expectativas, es práctico y atractivo pero el vínculo relacional entre el medio y el usuario es frágil y se basa en la motivación del consumo de placeres como último fin.
In the television and film context, the consumption of audiovisual content via streaming is growing rapidly worldwide, positioning Netflix as the most widespread and widely used platform as distributor and creator of content. The present work deals with the description of the uses, habits, attitudes and user experiences of the audiovisual consumption of Netflix in university students of the city of Santa Cruz de la Sierra from the approaches of media ecology and media convergence. The research shows that Netflix is a popular and desired medium among university students. Netflix as an environment allows a use with characteristics of technological convergence, portability, interoperability, customization and adaptability to spatial and temporal restrictions; which strengthens, empowers and introduces new audiovisual consumption habits. The user becomes a more active agent since it is not limited to consuming content but interacts with the medium and other users and can even create content and generate an impact in the industry. The medium fulfills expectations, is practical and attractive but the relational link between the medium and the user is fragile and is based on the motivation of the consumption of pleasures as the ultimate goal.
In the television and film context, the consumption of audiovisual content via streaming is growing rapidly worldwide, positioning Netflix as the most widespread and widely used platform as distributor and creator of content. The present work deals with the description of the uses, habits, attitudes and user experiences of the audiovisual consumption of Netflix in university students of the city of Santa Cruz de la Sierra from the approaches of media ecology and media convergence. The research shows that Netflix is a popular and desired medium among university students. Netflix as an environment allows a use with characteristics of technological convergence, portability, interoperability, customization and adaptability to spatial and temporal restrictions; which strengthens, empowers and introduces new audiovisual consumption habits. The user becomes a more active agent since it is not limited to consuming content but interacts with the medium and other users and can even create content and generate an impact in the industry. The medium fulfills expectations, is practical and attractive but the relational link between the medium and the user is fragile and is based on the motivation of the consumption of pleasures as the ultimate goal.
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No. 25