VÍNCULOS ENTRE LA PERCEPCIÓN DE LOS JÓVENES DE 17 A 22 AÑOS, SOBRE LOS IDEALES DE BELLEZA MOSTRADOS EN LAS REDES SOCIALES INSTAGRAM/TIK TOK Y LA INCIDENCIA EN LA CREACIÓN DE SU CONTENIDO
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La investigación surge a partir de la observación de las redes sociales Instagram/TikTok, y como gran cantidad de contenido está basado específicamente en el físico, mostrando cientos de características de ideales de belleza. Estos fueron impuestos en la sociedad desde hace años, actualmente se cree que han cambiado o desaparecido. De este modo, se plantea el objetivo general que es: establecer los vínculos entre la percepción de los jóvenes de 17 a 22 años, sobre los ideales de belleza mostrados en las redes elegidas y su incidencia en la construcción de contenido dentro de estas. Siguiendo una metodología mixta, se realizan encuestas, entrevistas y análisis de contenido. Esta investigación encuentra que los jóvenes consumen ideales de belleza, dentro de las aplicaciones estudiadas, normalizan y adaptan contenido que producen, además perciben estos estereotipos como suyos, cuando en realidad llevan siglos en la sociedad.
The research arises from observing the social networks Instagram/Tik Tok and how a large amount of content is based specifically on the physique, showing hundreds of characteristics of beauty ideals. These were imposed on society for years, currently it is believed that they have changed or disappeared. In this way, the general objective is set which is : to establish the links between the perception of young people between 17 and 22 years old, on the ideals of beauty shown in the chosen networks and its impact on the construction of content within them. Following a mixed methodology, surveys, interviews and content analysis are carried out. This research finds that young people consume ideals of beauty, within the studied applications, they normalize and adapt the content they produce, and they also perceive these stereotypes as their own, when in reality they have been in society for centuries.
The research arises from observing the social networks Instagram/Tik Tok and how a large amount of content is based specifically on the physique, showing hundreds of characteristics of beauty ideals. These were imposed on society for years, currently it is believed that they have changed or disappeared. In this way, the general objective is set which is : to establish the links between the perception of young people between 17 and 22 years old, on the ideals of beauty shown in the chosen networks and its impact on the construction of content within them. Following a mixed methodology, surveys, interviews and content analysis are carried out. This research finds that young people consume ideals of beauty, within the studied applications, they normalize and adapt the content they produce, and they also perceive these stereotypes as their own, when in reality they have been in society for centuries.
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Vol. 28, No. 47