Political Marketing: A study of the political attitude in the rural and urban population of the Municipality of Sucre

Abstract

The present investigation explains and gathers various analysis variables for the theoretical understanding of the political marketing and its incidence over the people of the city of Sucre, taking as a parameter the rural and urban population. The text sustains that the influence of the political marketing on the population happens through its affectation in the environment of the political communication and the effort of the actual government to make it‟s acts believable in all the actions that performs.It exposed from an economic interpretation, how much the government invest in publicity in the different media (television, radio and newspapers) in a relation with the credibility that it is creating in the mind of the population able to vote.