From the life cycle of the product to the client's life cycle:: An approach to a theoretical construction of the customer's life cycle

Date

Authors

José Oliveira Santos

Keywords

Product lifecycle, Product (mathematics), Product life-cycle management, Business, Marketing, Operations management, Computer science, Process management

URI

http://www.scielo.org.bo/pdf/riyn/v11n18/v11n18_a10.pdf
https://andeanlibrary.org/handle/123456789/71082

Collections

Artículo Científico Publicado