Neuroscience and adversting. Attention, emotion and their relation with the awards received at Cannes International Advertising Awards

Abstract

Anàlisi is a science journal published by the Journalism and Communication Sciences Department of the Autonomous University of Barcelona (UAB). The journal has been published by the UAB Journalism Department since 1980. Anàlisi publishes science articles in the fields of the communication sciences: journalism, advertising and public relations, audiovisual communication, internet, multimedia and similar areas, always from the social and cultural viewpoint and following the theoretical and methodological approaches of the media studies disciplines. Anàlisi will especially value articles from competitive research projects, with a clear articulation of theory and methodology, a well-defined and up-to-date theoretical framework, and proposed as a significant contribution to their subject area and field.