Características teóricas y metodológicas de las investigaciones de grado en la carrera Comunicación Estratégica y Corporativa de la UPSA
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Rev. aportes de la comunicación
Abstract
El trabajo identifica y analiza las características teóricas y metodológicas de las investigaciones de grado realizadas por estudiantes de la carrera Comunicación Estratégica y Corporativa de la UPSA, revelando el uso y manejo de abordajes y enfoques teóricos, métodos y técnicas de investigación, así como temáticas, función prevaleciente de la comunicación, características del marco teórico y autores más frecuentemente citados en las investigaciones. Se revela fortalezas y debilidades de la actividad investigativa en esta carrera. Se revisó 80 de los 112 Trabajos Finales de Grado elaborados entre 2009 y 2017.
The paper identifies and analyzes the theoretical and methodological characteristics of undergraduate research carried out by students of the Strategic and Corporate Communication career at the Private University of Santa Cruz de la Sierra, UPSA, revealing the use and management of approaches and theoretical approaches, research methods and techniques, as well as topics, prevailing function of communication, characteristics of the theoretical framework and authors most frequently cited in research. Strengths and weaknesses of the research activity in this career are revealed. Eighty of the 112 Final Grade Papers elaborated between 2009 and 2017 were reviewed.
The paper identifies and analyzes the theoretical and methodological characteristics of undergraduate research carried out by students of the Strategic and Corporate Communication career at the Private University of Santa Cruz de la Sierra, UPSA, revealing the use and management of approaches and theoretical approaches, research methods and techniques, as well as topics, prevailing function of communication, characteristics of the theoretical framework and authors most frequently cited in research. Strengths and weaknesses of the research activity in this career are revealed. Eighty of the 112 Final Grade Papers elaborated between 2009 and 2017 were reviewed.
Description
No. 25