ESPECIFICACIÓN DE UN MODELO PARA EL ESTUDIO DE LAS EXPECTATIVAS EN TORNO A LA GLOBALIZACIÓN
Abstract
Grosso modo, las expectativas en torno a la globalización refieren a las consecuencias esperadas ante las alianzas estratégicas entre multinacionales y pymes en torno al desarrollo local, pero su importancia radica en la exploración de climas organizacionales propicios para las redes, gestiones, producciones y transferencia de innovaciones orientadas al posicionamiento de marcas en el mercado local y su consolidación en el concierto internacional. Se realizó la especificación de un modelo para su estudio a partir de un diseño no experimental, transversal y exploratorio con una selección muestral no probabilística de fuentes indexadas a repositorios nacionales, considerando el año de publicación de 2000 a 2017, así como la inclusión de conceptos tales como "globalización", "localidad" y "modelo". Se observan alianzas estratégicas entre multinacionales y microempresas en función de la internacionalización de las empresas locales y la inclusión de las multinacionales en el mercado local. Se advierten líneas comparativas entre entidades sin o con alianzas estratégicas de multinacionales con pymes a fin de poder establecer diferencias y anticipar la innovación del conocimiento.
Grosso modo, the expectations regarding globalization refer to the expected consequences of strategic alliances between multinationals and SMEs regarding local development, but its importance lies in the exploration of organizational climates conducive to networks, managements, productions and transfer of innovations aimed at the positioning of brands in the local market and their consolidation in the international concert. The specification of a model for its study was made from a non-experimental, transversal and exploratory design with a non-probabilistic sample selection of sources indexed to national repositories, considering the year of publication from 2000 to 2017, as well as the inclusion of concepts such as "globalization", "locality" and "model". There are comparative lines between entities without or with strategic alliances of multinationals with SMEs to establish differences and anticipate knowledge innovation.
Grosso modo, the expectations regarding globalization refer to the expected consequences of strategic alliances between multinationals and SMEs regarding local development, but its importance lies in the exploration of organizational climates conducive to networks, managements, productions and transfer of innovations aimed at the positioning of brands in the local market and their consolidation in the international concert. The specification of a model for its study was made from a non-experimental, transversal and exploratory design with a non-probabilistic sample selection of sources indexed to national repositories, considering the year of publication from 2000 to 2017, as well as the inclusion of concepts such as "globalization", "locality" and "model". There are comparative lines between entities without or with strategic alliances of multinationals with SMEs to establish differences and anticipate knowledge innovation.
Description
Vol. 16, No. 2