Impacto de las herramientas digitales en el sector de las organizaciones sin fines de lucro que ayudan a sectores menos favorecido de la sociedad
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La era digital, donde una gran parte de la sociedad tiene acceso a una cantidad casi infinita de información; evolucionó la forma en cómo trabajan las empresas y se relacionan las personas. Para tener presencia en el mercado, hoy en día, es un requisito que las empresas tengan presencia digital. Por este motivo, es indispensable que las organizaciones que ayudan a sectores menos favorecidos impulsen con estas herramientas, no solo para mejorar su posicionamiento, sino también, para mostrar los cambios positivos que realizan a la sociedad. De esta forma se puede conseguir que más personas se identifiquen con sus misiones y se animen a participar activamente en ellas. Es así que Hábitat para la Humanidad Bolivia es una organización sin fines de lucro con 34 años de experiencia dentro el país. Sin embargo, es parte de una gran red que se encuentra en más de 70 países alrededor del mundo. Habitat for Humanity International es una organización no gubernamental y no lucrativa fundada en 1976 por Millard Fuller y su esposa Linda. La finalidad de estas organizaciones es el de construir viviendas para las personas con escasos recursos. Sus actividades en Bolivia dieron inicio el año de 1985, donde actualmente trabaja con cinco departamentos que son La Paz, Oruro, Cochabamba, Tarija y Santa Cruz. En el año 2018, se cambió la sede de la oficina nacional de la ciudad de Cochabamba a la ciudad de La Paz. Desde su creación hasta la fecha realizaron diferentes actividades, como ser talleres de educación financiera y vivienda saludable, proyectos de mejoramiento, ampliación y/o renovación de vivienda social, además, del programa (TEC) "Te esperamos en casa" donde se busca mejorar la calidad de vida de niños y jóvenes con cáncer se recuperan de su tratamiento. Son varios los proyectos que realizó Hábitat para la Humanidad Bolivia en toda su trayectoria. Sin embargo, a la fecha su presencia como impacto se fue reduciendo. Es por ese motivo, la importancia de tener presencia digital, porque a pesar de tener un gran historial de trabajos no es muy conocida o incluso es confundida con otras asociaciones. Con la aplicación de herramientas digitales no sólo se difundirán las actividades que realiza, sino también logrará captar recursos para apoyar a diversos proyectos, entre ellos apoyo al emprendimiento de jóvenes en situación vulnerable. El modelo de comunicación digital propuesta en la investigación, se puede aplicar a todas las instituciones sin fines de lucro que buscan difundir sus actividades para apoyar el desarrollo de emprendimiento de sectores menos favorecidos de la sociedad. CLASIFICACIÓN JEL: O3, O39.
The digital age, where a large part of society has access to an almost infinite amount of information; the way companies work and people relate to each other has evolved. To have a presence in the market, today, it is a requirement that companies have a digital presence. For this reason, it is essential that organizations that help less favored sectors promote with these tools, not only to improve their positioning, but also to show the positive changes they make to society. In this way you can get more people to identify with your missions and be encouraged to actively participate in them Thus, Habitat for Humanity Bolivia is a non-profit organization with 34 years of experience in the country. However, it is part of a large network that is found in more than 70 countries around the world. Habitat for Humanity International is a non-governmental and non-profit organization founded in 1976 by Millard Fuller and his wife Linda. The purpose of these organizations is to build housing for people with limited resources. Its activities in Bolivia began in 1985, where it currently works with five departments that are La Paz, Oruro, Cochabamba, Tarija and Santa Cruz. In 2018, the headquarters of the national office was changed from the city of Cochabamba to the city of La Paz. Since its creation to date, they have carried out different activities, such as financial education and healthy housing workshops, projects for the improvement, expansion and / or renovation of social housing, in addition to the program (TEC) "We wait for you at home" where they seek to improve the quality of life of children and young people with cancer recover from their treatment. There are several projects that Habitat for Humanity Bolivia carried out throughout its history. However, to date its presence as an impact has been reduced. It is for this reason, the importance of having a digital presence, because despite having a great work history it is not well known or is even confused with other associations. With the application of digital tools, not only will the activities it carries out be disseminated, but it will also attract resources to support various projects, including support for entrepreneurship by young people in vulnerable situations. The digital communication model proposed in the research can be applied to all non-profit institutions that seek to disseminate their activities to support the development of entrepreneurship in less favored sectors of society. JEL CLASSIFICATION: O3, O39.
The digital age, where a large part of society has access to an almost infinite amount of information; the way companies work and people relate to each other has evolved. To have a presence in the market, today, it is a requirement that companies have a digital presence. For this reason, it is essential that organizations that help less favored sectors promote with these tools, not only to improve their positioning, but also to show the positive changes they make to society. In this way you can get more people to identify with your missions and be encouraged to actively participate in them Thus, Habitat for Humanity Bolivia is a non-profit organization with 34 years of experience in the country. However, it is part of a large network that is found in more than 70 countries around the world. Habitat for Humanity International is a non-governmental and non-profit organization founded in 1976 by Millard Fuller and his wife Linda. The purpose of these organizations is to build housing for people with limited resources. Its activities in Bolivia began in 1985, where it currently works with five departments that are La Paz, Oruro, Cochabamba, Tarija and Santa Cruz. In 2018, the headquarters of the national office was changed from the city of Cochabamba to the city of La Paz. Since its creation to date, they have carried out different activities, such as financial education and healthy housing workshops, projects for the improvement, expansion and / or renovation of social housing, in addition to the program (TEC) "We wait for you at home" where they seek to improve the quality of life of children and young people with cancer recover from their treatment. There are several projects that Habitat for Humanity Bolivia carried out throughout its history. However, to date its presence as an impact has been reduced. It is for this reason, the importance of having a digital presence, because despite having a great work history it is not well known or is even confused with other associations. With the application of digital tools, not only will the activities it carries out be disseminated, but it will also attract resources to support various projects, including support for entrepreneurship by young people in vulnerable situations. The digital communication model proposed in the research can be applied to all non-profit institutions that seek to disseminate their activities to support the development of entrepreneurship in less favored sectors of society. JEL CLASSIFICATION: O3, O39.
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No. 50