Encouraging Farmers to Experiment with New Ideas

Abstract

Videos are one of the excellent ways to share new ideas that encourage farmers to experiment. Learning videos empower Kenyan farmers and communities to adopt agroecological practices, revitalize local food systems and improve their livelihoods. A Cameroonian agricultural expert uses Access Agriculture videos to inspire farmers across Africa, sparking many local innovations through his television programme. Inspired by farmer-to-farmer videos, Malawian smallholder Lester Mpinda successfully expands his income by cultivating new crops and establishing a community-based chilli production initiative. Strong leadership and access to videos on lupin beans empower a Bolivian women’s group to try new farming practices. An Ecuadorian farmer successfully adapts the biofertilizer techniques she learned from farmers in India, by means of a farmer-to-farmer video.