PEPE LE PEW: EL DEBATE EN TWITTER ACERCA DE SU SUPUESTA CANCELACIÓN
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Resumen: El presente artículo tiene el objetivo de explicar cómo se desarrolló el debate de la cultura de la cancelación en el caso de Pepe Le Pew en Twitter por medio del análisis de los contenidos de los tweets sobre el tema, la clasificación de las interacciones entre los usuarios y la identificación de los perfiles de los mismos según su postura en el debate. Para ello, se utilizó la técnica del análisis de contenido acompañada de la observación no participante. A través de este análisis se pudo identificar que la mayoría de los contenidos del debate eran en contra de la cancelación de Pepe, pero proponían cancelar a otros personajes, grupos o contenidos, creando así una cancelación de la cancelación. A su vez, las interacciones se basaron en defender esta postura, excluyendo o atacando a perspectivas diferentes. También, se evidenció que los usuarios en su mayoría mantenían un cierto grado de anonimato y que el papel de los medios hizo que el debate fuera conflictivo al señalar una supuesta cancelación.
Abstract: This article aims to explain how the cancellation culture debate developed in the case of Pepe Le Pew on Twitter through the analysis of the content of the tweets on the subject, the classification of interactions between users and the identification of their profiles according to their position in the debate. For this, the content analysis technique was used along with non-participant observation. Through this analysis it was possible to identify that most of the content of the debate were against the cancellation of Pepe, but proposed to cancel other characters, groups or content, thus creating a cancellation of the cancellation. In turn, the interactions were based on defending this position, excluding or attacking different perspectives. Also, it was shown that the majority of users maintained a certain degree of anonymity and that the role of the media made the debate controversial by pointing out a supposed cancellation.
Abstract: This article aims to explain how the cancellation culture debate developed in the case of Pepe Le Pew on Twitter through the analysis of the content of the tweets on the subject, the classification of interactions between users and the identification of their profiles according to their position in the debate. For this, the content analysis technique was used along with non-participant observation. Through this analysis it was possible to identify that most of the content of the debate were against the cancellation of Pepe, but proposed to cancel other characters, groups or content, thus creating a cancellation of the cancellation. In turn, the interactions were based on defending this position, excluding or attacking different perspectives. Also, it was shown that the majority of users maintained a certain degree of anonymity and that the role of the media made the debate controversial by pointing out a supposed cancellation.
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Vol. 27, No. 44