"RED FLAG SI RESPIRA": DISCURSO DE LAS RED FLAGS EN TIKTOK DURANTE EL MES DE LA MUJER DESDE 2021 HASTA 2022
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El término red flag ha ganado popularidad en el último año gracias a la red social TikTok. Al ser un término relativamente nuevo, no hay un acuerdo sobre lo que signifique o a lo que haga referencia de manera específica. De hecho, todavía no se han realizado investigaciones que estudien este nuevo fenómeno, más que todo durante el mes de marzo, en el que se celebra a la mujer. Por ello, resulta importante conocer y entender de qué manera se concibe y construye la red flag. Esta investigación estudia el discurso que se genera alrededor del término red flag en videos publicados durante marzo de 2021 y 2022 que tengan los hashtags #redflags y #8m. Se analizan los 100 videos más populares publicados durante ese tiempo. Desde un enfoque mixto, se concluye que los videos mayormente se enfocan en el ámbito amoroso, que el lenguaje predominante es el emotivo y que los receptores comparten las opiniones o emociones expresadas en los videos.
The term red flag has gained popularity in the last year thanks to the social network TikTok. Being a relatively new term, there is no agreement on what it means or what it specifically refers to. In fact, no research has yet been carried out to study this new phenomenon, especially during the month of March, in which women are celebrated. For this reason, it is important to know and understand how the flag network is conceived and built. This research studies the discourse that is generated around the term "red flag" in videos published during March 2021 and 2022 that have the hashtags #redflags and #8m. The 100 most popular videos published during that time are analyzed. From a mixed approach, it is concluded that the videos are mostly focused on the field of love, that the predominant language is emotional, and that the recipients share the opinions or emotions expressed in the videos.
The term red flag has gained popularity in the last year thanks to the social network TikTok. Being a relatively new term, there is no agreement on what it means or what it specifically refers to. In fact, no research has yet been carried out to study this new phenomenon, especially during the month of March, in which women are celebrated. For this reason, it is important to know and understand how the flag network is conceived and built. This research studies the discourse that is generated around the term "red flag" in videos published during March 2021 and 2022 that have the hashtags #redflags and #8m. The 100 most popular videos published during that time are analyzed. From a mixed approach, it is concluded that the videos are mostly focused on the field of love, that the predominant language is emotional, and that the recipients share the opinions or emotions expressed in the videos.
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Vol. 28, No. 46